Case 2: This is not a concealer, it is a must-have for sisters with blemish-skinned “erasers” in the world.
The title of Xiaohongshu’s popular article: The people in HE Tuber the title area are people with blemishes. Secondly, it uses exaggeration to describe the concealing power of the concealer, which makes the audience want to see the authenticity test of the product.
The cover of Xiaohongshu's popular article: The cover uses "eliminating pen" to describe concealer, and also shows a woman covering up her blemishes, arousing readers' curiosity.
Xiaohongshu’s explosive article content: The content shows the results of
the evaluations of major bloggers, making people more convinced of the product’s coverage. Whether it is dark circles, blemishes or tattoos, it can be easily covered. The blogger followed After placing the order, I felt the coverage of the product on the spot. Called Meitu Xiuxiu, Meitu Xiuxiu can eliminate Meitu Xiuxiu with one click. This makes many sisters with blemishes feel more confident when applying makeup.
Comments on Xiaohongshu’s popular article:
The audience’s comments are really inspired by the product, and there are also positive reviews and recognition of the product. I have to say that it is difficult not to buy this kind of grass. Xiaohongshu homework: Beauty has always been a hot topic for concealer products. There are thousands of concealer products, and people are always trying better things. In the process of planting grass products, bloggers are more The display shows the concealer effect, which captures the needs of users, and has a good grasp of user psychology, so the product planting is relatively successful.
2. Xiaohongshu’s popular articles on beauty and personal care
Case 3: What’s the principle? There are really no neck lines on my neck (poor version)
The title of Xiaohongshu’s popular article:
The title uses the emotional technique of rhetorical questions to arouse users’ resonance, and then explains the results to make customers express curiosity about the presentation of the results. Then the poor version echoes the emotional words to make users want to click in.
The cover of Xiaohongshu’s popular article:
The cover shows a woman with neck lines, which can make many people with neck lines identify. Secondly, the use of wind oil essence and a needle arouses the curiosity of users. In the end, this is similar to wind Can the oil essence really remove neck wrinkles? This arouses the curiosity of users.
The content of Xiaohongshu’s popular article: The picture content shows the changes before and after the blogger’s improvement. It catches the attention of users in the early stage and makes people curious to read more. Secondly, it also lists out his own care methods and uses. The products are also available everywhere, allowing many people to follow them.
Comments on Xiaohongshu’s explosive article: Everyone has had a heated debate about the blogger’s method, which has increased the popularity of notes. I believe that sisters who have this problem will definitely use these simple and accessible methods to try to find out whether it is true or not.
Copy homework: When sharing nursing notes, it is recommended to clearly explain the principles of improving nursing care. This will make the notes more valuable and give users a stronger sense of receipt.
